Research on the digital marketing industry tells us in 2021 the Indian e-market will be nearly 300 times bigger than it was in 2005. Other studies have revealed that digital marketing in India is estimated to rise at the rate of 25% to 40% per year. These two prospective studies are proof that the sun will glow brighter and brighter in the sky of the Indian digital marketing industry! With the day-by-day escalation of the digital marketing industry, the requirement of digital marketers is very high. Like the other metro cities in India, Kolkata is also establishing herself as the hub of digital marketing. With lucrative salaries and other facilities, students, professionals, and business persons are getting fascinated with the profession of digital marketing. But as you know it takes time to make your dream a reality, in the same way, you need to take admission in a reputed centre of learning first to learn digital marketing course Kolkata. Only then, you will be able to step into the world of a promising career and that is being a digital marketer.
Hope the introduction has given you a brief on digital marketing and digital marketers. Let us now come to the point and evaluate the five reasons why you should opt for a digital marketing course.
Satisfactory Professional Life
A newbie digital marketer can work in different job roles after completion of the digital marketing course. The special feature of the digital marketing industry is both full-time and part-time job options are available in the digital marketing industry for a digital marketer.
The role of a digital marketer is to promote a business, product, and services through the digital mediums.
There are several categories of digital marketing and these are:
- Search Engine Optimization (SEO) Specialist.
- Social Media Marketing (SMM) Specialist.
- Content Writer.
- Pay Per Click (PPC) Specialist.
- Web Designer.
This is in brief about the job roles that you can do after passing the digital marketing course. A plus point of the digital marketing course Kolkata is you can study the course both in online and offline mode as per your convenience.
Independent Business Opportunity
A course on digital marketing is going to provide you a cutting-edge way to beat your competitors in the market if you are a business person. Most business persons have to depend on a third party for the digital promotion of their products. An independent business person cum digital marketer can save a hefty amount of money that other business groups are going to spend on third-party digital marketers. The digital marketing course can make you a knowledgeable person on how to market your product or services digitally. You will be able to create your own Facebook page to give information about your product or service ranges to would-be consumers. You will earn enough knowledge on keyword optimization to know how to optimize your website through informative blogs and articles. You can both promote your product and service ranges in the market well and can sell it at a lower price than your competitors when you will launch it in the market.
Job With High Remuneration
Presently, the job field of a digital marketer is a job with high remuneration. You do not need to go to your office regularly to execute your role as a digital marketing specialist. You can complete your daily office work remotely from your house. After a while, when you will gain enough experience, you can negotiate your salary scale with your office administration.
Take a look at the chart prepared by a team of digital marketing specialists about the high remuneration ranges of a digital marketer.
| Designation | Remuneration |
|---|---|
| SEO Specialist | 3 Lakhs to 7 Lakhs |
| PPC Specialist | 3 Lakhs to 5 Lakhs |
| SMO Specialist | 3 Lakhs to 7 Lakhs |
| Content Specialist | 2 Lakhs to 5 Lakhs |
The salary slab is a clear depiction that in the ranges of remuneration; the job of digital marketers is one of the best in India.
Trending Job Of 21st Century
You may be aware that digital marketing is getting the leading position in the list of trending jobs for the last six or seven years. The job experts have also predicted that digital marketing is not going to look behind for the next twenty years. Today, from a six-year-old kid to an octogenarian (80 plus) person, everyone knows how to open a Social Media account and what is trending on Twitter! Multinational business houses and small-and-medium size businesses know how to utilize Social Networks and digital mediums for promoting their business. They are consulting with the digital marketing experts regarding how to use the digital medium for promoting their product and service ranges. The immediate result is digital marketing has turned into a trending job and digital marketers are getting the opportunity of working on different projects where they can utilize their creativity.
Not Adequate Digital Marketers
IT companies and business groups are trying to grow their business with dynamic digital marketers. Unfortunately, there is a blank space between the demand and supply of digital marketers. Looking at the bright opportunities in the digital marketing industry, a student of Arts and Commerce has a good chance to grow in the digital marketing industry after studying attentively the digital marketing course Kolkata. The faculties will teach you the digital marketing course carefully and thus convert you from an Arts or Commerce background student to a successful digital marketer.
Overall, these are the five reasons presented before you as reasons to choose the digital marketing courses as your career.
The Course Format
Usually, a digital marketing institute offers a digital marketing course in two formats. The first one is online mode and the second one is offline mode. The expense attached with the online course is less than the offline course. A complete digital marketing course Kolkata means the digital marketing training academy is going to offer you courses on SEO, SMO, Content Marketing, PPC, and so on. You can learn these course modules either through online mode or through offline mode.
Final Words
The digital marketing course Kolkata is gradually becoming popular among students, business professionals, and job holders for several reasons. The job is unique and is attached to computer functions. The young generation of today loves their desktop, laptop, Smartphone, internet, and social media networking sites like no other thing. The job of a digital marketer is not at all monotonous. There is a cent percent scope to showcase your creativity in the job field. Salary and perks are high compared to some other industries. Lastly, you will get a secured career in a potential industry after completing your course.
Meta Description: The digital marketing course is for you if you have a knack for creativity and want a high-paying job. Read the article to know more about the digital marketing course in Kolkata.