We Try to Connect Digitally

In today’s modern world, digital marketing is a huge field that is critical and vital for the proper exposure of your products. This is done through various digital modes like smartphones, the internet, etc. Earlier, people used to showcase the products or services that they are offering in magazines, newspapers, etc. But after the discovery of digital marketing, the strategies and platforms have transformed. Printed materials have been replaced by online modes. The basic function of a digital marketing company is to raise brand awareness and generate conversion rates. Now, the question comes how to implement the strategies? For this, you need to do a digital marketing course in Kolkata that will groom your digital skills.

Any student with a bachelor’s degree from any field with digital skills can take up this course at our institute. There is no specific degree requisition for enrolling in this course.
A certified digital marketing course in Kolkata will take 3-6months depending on the type of chosen certification course.
The fees of a digital marketing course can vary from one institute to another. But the approx fee for this course is Rs35000.

Benefits of learning this course-
Increases credibility-
Digital marketing raises brand awareness and the value of your website. Every entrepreneur needs a loyal consumer base for its business. To build the trust of your customers, you need marketing strategies like content marketing, advertising, promotion, campaigns, etc. These tactics can be best learnt through a digital marketing course in Kolkata.
Targeting audience-
Digital marketing is all about the audience. It enables you to target the audience and understand them. The social media platforms help you to reach out to people and start a conversation with them. Advertising on your social media channels will allow you to target the audience according to their demography.
Social media marketing-
Social media is the best platform for online business promotion. The use of social media to promote your business, reach out to people, increase revenue and drive traffic to your website is called social media marketing.
Higher ROI-
An appropriate digital marketing strategy is required for ROI. No matter whether your business is large or small, return on investment is the most important factor for success. The statistical data and analysis will enable you to understand your revenue and sales and allow you a chance for improvement.
Higher conversion rates-
Digital marketing implements strategies for generating leads. Sales come as a result of leads and quality traffic. The conversion rate is extremely important in digital marketing strategy. If your campaign is strong, the conversion rate will be high.
Good salary-
A digital marketer gets a stable in-hand salary. Numerous career options in digital marketing that enable you to get placed in a company or start your business. If you are a certified marketer with digital skills, you will get hired by more recognizable companies with a better salary.
Improves relationship- Digital marketing enable you to reach global customers. It leads to a two-way conversation between the business owners and the clients. It improves the relationship with the customers and establishes a loyal bond with them.
Companies all over the world rely on digital marketing as a tool for promoting their business online. A digital marketing course in Kolkata helps you to learn the basics of technological advances and the use of web strategies for the promotion and campaigning of your website. As more organizations lean on digital marketing, the need for qualified and certified marketers is increasing. Hence, enrolling in a course will give you practical and theoretical knowledge about online marketing.


How to Learn Digital Marketing at Home?

The phrase “digital marketing” is currently the buzzword on the web. People either want to become an expert or use it to expand their businesses. 

So if you are interested in learning digital marketing and helping others reach their business goals, this is the program for you.

There are two ways to learn digital marketing at home- either you pay to learn, or you learn it free. If you’re a newbie in digital marketing, go for the paid digital marketing training in Kolkata; if you already know the basics, you can learn free.

6 Different Ways To Learn Online Digital Marketing 

Enroll In Paid Online Digital Marketing Courses

There are paid digital marketing courses you can enroll in addition to blogging. Online or offline, you will find a range of digital marketing courses available to learn.

The paid digital marketing course will provide you with practical knowledge and placement assistance. At the end of the course, you’ll also be eligible for various digital marketing certifications.

Read Digital Marketing Blogs

Reading blogs on the internet is one of the best ways to learn digital marketing for free. Reading blogs would not only help you learn digital marketing, but they would also keep you updated on the latest happenings in online marketing.

It would be best to bookmark a few digital marketing blogs and read them three times a week. It will help you learn digital marketing strategies along with enrolling into digital marketing training in Kolkata. 

Watch YouTube Videos

Whether you want to learn more about digital marketing or wish to sharpen your skills, YouTube is the place. 

There are many channels on YouTube that are about digital marketing. If you follow those channels and watch their videos for a month or two, you’ll be able to learn tons.

If you go to YouTube and enter “digital marketing” in the search box, you will find thousands of high-quality videos on this topic within seconds. 

You can read blogs and enroll in paid courses, but we think watching YouTube videos is far more beneficial.

List To Digital Marketing Podcasts

No matter what you think, podcasts continue to grow in popularity. Millions of people across the globe listen to podcasts, especially in the niches of learning, motivation, and self-development.

If you are serious about joining digital marketing, a course in Kolkata, you can even listen to training marketing podcasts. Podbean and Spotify both offer a variety of digital marketing podcasts. 

Search for a podcast about digital marketing in the app.

Watch Webinars

Digital marketing webinars are my favorite. The webinars are conducted by experts and enhance knowledge and learning.

The best thing about a webinar is that you get to learn about advanced topics you might have never heard of before. 

Watching webinars can also be beneficial because they include PPTs, making learning more enjoyable.

 Type “digital marketing webinars” into Google search, and you’ll find plenty of results for this search query.

 Enroll In Free Online Certification Courses

Rather than paying for a paid digital marketing course in Kolkata, you can enroll in free online digital marketing courses and learn digital marketing for free. 

Even though free courses won’t add much value, they will help you build a strong foundation.

You can start a blog after your foundation is ready and learn more practically. Building your confidence in digital marketing will help you.

Both online and offline programs are available for digital marketing. Online courses can save you time. 

No matter how you choose to learn digital marketing, keep your goals in mind and decide what you want to learn.


Five Reasons To Opt For Digital Marketing Course

Research on the digital marketing industry tells us in 2021 the Indian e-market will be nearly 300 times bigger than it was in 2005. Other studies have revealed that digital marketing in India is estimated to rise at the rate of 25% to 40% per year. These two prospective studies are proof that the sun will glow brighter and brighter in the sky of the Indian digital marketing industry! With the day-by-day escalation of the digital marketing industry, the requirement of digital marketers is very high. Like the other metro cities in India, Kolkata is also establishing herself as the hub of digital marketing. With lucrative salaries and other facilities, students, professionals, and business persons are getting fascinated with the profession of digital marketing. But as you know it takes time to make your dream a reality, in the same way, you need to take admission in a reputed centre of learning first to learn digital marketing course Kolkata. Only then, you will be able to step into the world of a promising career and that is being a digital marketer.

Hope the introduction has given you a brief on digital marketing and digital marketers. Let us now come to the point and evaluate the five reasons why you should opt for a digital marketing course.

Satisfactory Professional Life

A newbie digital marketer can work in different job roles after completion of the digital marketing course. The special feature of the digital marketing industry is both full-time and part-time job options are available in the digital marketing industry for a digital marketer.

The role of a digital marketer is to promote a business, product, and services through the digital mediums.

There are several categories of digital marketing and these are:

  • Search Engine Optimization (SEO) Specialist.
  • Social Media Marketing (SMM) Specialist.
  • Content Writer.
  • Pay Per Click (PPC) Specialist.
  • Web Designer.

This is in brief about the job roles that you can do after passing the digital marketing course. A plus point of the digital marketing course Kolkata is you can study the course both in online and offline mode as per your convenience.

Independent Business Opportunity

A course on digital marketing is going to provide you a cutting-edge way to beat your competitors in the market if you are a business person. Most business persons have to depend on a third party for the digital promotion of their products. An independent business person cum digital marketer can save a hefty amount of money that other business groups are going to spend on third-party digital marketers. The digital marketing course can make you a knowledgeable person on how to market your product or services digitally. You will be able to create your own Facebook page to give information about your product or service ranges to would-be consumers. You will earn enough knowledge on keyword optimization to know how to optimize your website through informative blogs and articles. You can both promote your product and service ranges in the market well and can sell it at a lower price than your competitors when you will launch it in the market.

Job With High Remuneration

Presently, the job field of a digital marketer is a job with high remuneration. You do not need to go to your office regularly to execute your role as a digital marketing specialist. You can complete your daily office work remotely from your house. After a while, when you will gain enough experience, you can negotiate your salary scale with your office administration.

Take a look at the chart prepared by a team of digital marketing specialists about the high remuneration ranges of a digital marketer.

Designation Remuneration
SEO Specialist 3 Lakhs to 7 Lakhs
PPC Specialist 3 Lakhs to 5 Lakhs
SMO Specialist 3 Lakhs to 7 Lakhs
Content Specialist 2 Lakhs to 5 Lakhs

The salary slab is a clear depiction that in the ranges of remuneration; the job of digital marketers is one of the best in India.

Trending Job Of 21st Century

You may be aware that digital marketing is getting the leading position in the list of trending jobs for the last six or seven years. The job experts have also predicted that digital marketing is not going to look behind for the next twenty years. Today, from a six-year-old kid to an octogenarian (80 plus) person, everyone knows how to open a Social Media account and what is trending on Twitter! Multinational business houses and small-and-medium size businesses know how to utilize Social Networks and digital mediums for promoting their business. They are consulting with the digital marketing experts regarding how to use the digital medium for promoting their product and service ranges. The immediate result is digital marketing has turned into a trending job and digital marketers are getting the opportunity of working on different projects where they can utilize their creativity.

Not Adequate Digital Marketers
IT companies and business groups are trying to grow their business with dynamic digital marketers. Unfortunately, there is a blank space between the demand and supply of digital marketers. Looking at the bright opportunities in the digital marketing industry, a student of Arts and Commerce has a good chance to grow in the digital marketing industry after studying attentively the digital marketing course Kolkata. The faculties will teach you the digital marketing course carefully and thus convert you from an Arts or Commerce background student to a successful digital marketer.

Overall, these are the five reasons presented before you as reasons to choose the digital marketing courses as your career.

The Course Format

Usually, a digital marketing institute offers a digital marketing course in two formats. The first one is online mode and the second one is offline mode. The expense attached with the online course is less than the offline course. A complete digital marketing course Kolkata means the digital marketing training academy is going to offer you courses on SEO, SMO, Content Marketing, PPC, and so on. You can learn these course modules either through online mode or through offline mode.

Final Words

The digital marketing course Kolkata is gradually becoming popular among students, business professionals, and job holders for several reasons. The job is unique and is attached to computer functions. The young generation of today loves their desktop, laptop, Smartphone, internet, and social media networking sites like no other thing. The job of a digital marketer is not at all monotonous. There is a cent percent scope to showcase your creativity in the job field. Salary and perks are high compared to some other industries. Lastly, you will get a secured career in a potential industry after completing your course.

Meta Description: The digital marketing course is for you if you have a knack for creativity and want a high-paying job. Read the article to know more about the digital marketing course in Kolkata.